It is always great to hear that another pressed organic juice company has closed on a big round of funding because that means more people will have access to the best juice that money can buy.
sweetgreen, a phenomenal farm-to-table restaurant chain that also has its own line of pressed organic juice, has raised $22M from Revolution Growth and AOL founder Steve Case to help finance expansion across the country. Currently, the company has 22 locations in Washington D.C., Maryland, Virginia, Pennsylvania, Boston and New York City with new ones slated for Tribeca in NYC (early spring), Center City in Philadelphia, and the Yards in Washington, D.C.
I have written about sweetgreen before on Living Maxwell and am a huge fan of what they are doing. More than anything, I am so incredibly impressed with the brand that three founders, all of whom are under 30, have been able to create. The concept is not only cool, hip, and so “right on the mark”, but I love the fact that it is a scalable business operation.
Sweetgreen also puts on a music festival called sweetlife, which attracts 20,000 attendees with its curated line-up of cutting edge artists and food from top local chefs and farmers. The carbon-neutral event embraces good living, along with health and well-being, community and sustainability.
In regards to the company’s pressed organic juices – branded as sweetpress – my favorite is the kale, chard, cucumber, celery, bok choy, lime, collards, and lemon.
it is very strong, but that is precisely the kind of green juice that I prefer.