Is there anyone making more of an impact in the pressed organic juice world than Suja?
If you ask me, the answer is a resounding “no”. Yet, I am hardly the only one who is singing the company’s praise.
In January, Forbes magazine named Suja the #3 Most Promising Company in the U.S., a stunning accomplishment for a business that was only founded in 2012.
And just last week, another accolade landed on its doorstep – Suja received the extremely coveted “Supplier of the Year” Award given by Whole Foods Market.
What makes this so impressive is that Suja was chosen out of 60,000 other brands. Yes, 60,000! Additionally, the “Supplier of the Year” award has been only given to less than 50 of the grocer’s producer partners.
“Our Supplier Award winners set the gold standard for producers in the industry, and we’re proud to celebrate their achievements,” said Edmund LaMacchia, Whole Foods Market’s Global Vice President of Procurement, Perishables.
As the sole winner in the non-perishable category, Suja was selected by Whole Foods Market “for combining expertise in mixology, high-pressure pasteurization technology and ethical sourcing to reinvent the fresh juice category, and for partnering with Whole Foods Market to co-create Suja Elements, an exclusive line of mission-driven, cold-pressed smoothies at value prices.”
According to Errol Schweizer, Executive Global Grocery Coordinator for Whole Foods Market, “the Suja Elements line has been among our most successful product launches ever, with huge sales and customer engagement. Each product is formulated to compete with mainstream juice drinks, except that Suja Elements is also organic and Non-GMO Project Verified.”
“In addition, Suja Elements is a line of products with a purpose — every time shoppers buy a bottle of Suja Elements, Suja donates 20 cents to different non-profits, which is all part of the Suja Elements Cause Collective. So far, sales of Suja Elements in our stores have funded $100,000 in donations to organizations such as Whole Kids Foundation, Whole Planet Foundation, Teens Turning Green, and Food Democracy Now!”
“We are absolutely thrilled to receive this incredible accolade from a top partner such as Whole Foods Market,” said Jeff Church, CEO and co-founder, Suja. “It not only underscores Suja’s commitment to and passion for creating the highest quality cold-pressured juice available on the market today, but also to successfully growing an ethical business dedicated to helping people live longer, healthier lives through natural, organic and non-GMO verified products.”
As I’ve gotten to know the founders of Suja over the past year, it has become crystal clear to me that giving back has been an essential part of the company’s ethos since Day 1. Whether it is through the Suja Elements Cause Collective or its willingness to support GMO-labeling initiatives, the attitude that I have always encountered at the company is “What can we do to help?”
Being acknowledged like this by Whole Foods Market is no small feat, and the work that Suja is doing in both the supermarket aisles and the community is raising the bar for everyone else in the pressed organic juice world.
Huge congrats, Suja! You are incredibly deserving of this award.