When people think about some of the most successful pressed organic juice bars, high profile brands from one of the major U.S. cities immediately come to mind.
But in Florida, 45 minutes away from Miami, there’s another juice company that is about to make waves in the industry.
Raw Jūce, an organic, cold-pressed juice company based in Boca Raton, might be the least known yet most promising juicery in the country. Why?
Despite being located in the back of a non-descript strip mall with zero foot traffic, the company has been able to build a massive following, mobbed with both adults and high school/college students alike. To be able to attract these kinds of crowds in a suburban location, where everyone must drive to get there, is something rarely seen.
Having fine-tuned its operations over the last few years, Raw Juce is getting ready to expand with the opening of a Palm Beach Gardens (early November) and an East Boca Raton location (early December). Additional outposts are expected to commence operations in the first quarter of 2016, including South Beach in January, Aventura in February, and Weston in March.
“We have worked extremely hard at creating a world-class service model, while providing our guests with the best of the best when it comes to our ‘juce,’ not to mention our acai bowls and other menu items,” said Raw Jūce co-founder Barry Rabkin. “The real credit goes to my two partners, Jeff Levine and Steve Shaffer, two restaurant industry veterans. I’m just fortunate to have teamed up with them.”
Given that the the Boca Raton market is a very health-conscious one, it is hardly surprising that customers have responded so strongly to the company’s cold-pressed juice, protein smoothies, and plant-based food options, including raw oatmeal parfaits, quinoa and kale caesar salads, and raw vegan desserts.
Yet, the success of Raw Jūce is due to a lot more than what is on the menu.
The founders understand what it takes to offer a superior customer experience, which is why their original Boca Raton location has become an undeniable, and nearly unparalleled, success.
Raw Jūce is definitely one to keep an eye on.