One of the real hypocrisies with major sporting events (see the Rio Olympics 2016) is the abundance of junk food companies that sponsor them. The super-unhealthy products that these companies produce are completely inconsistent with the image of world-class athletes, who embody wellness and elite performance.
Not only will the tournament’s pro tennis players have access to and be surrounded by certified organic, non-GMO pressed juices, which will replenish their bodies with superior nutrition, but it is in alignment with everything that these athletes stand for.
Fortunately, fans will have plenty of access to Juice Press as well. The company will be selling its pressed organic juices and superfood smoothies at kiosks adjacent to the food village and by Courts 4, 5, and 6. For the athletes, the drinks will be available in the players’ dining area, and there will be a Juice Press branded cooler on Arthur Ashe Stadium court.
“Juice Press is proud to partner with the USTA in a multi-year deal as the “Official Cold-Pressed Juice” of the U.S. Open, the world’s highest attended annual sporting event and the only Grand Slam tennis event in the U.S. The national and international exposure is unparalleled, and we are excited to fuel both athletes and fans alike,” said Juice Press Co-Founder and CEO Marcus Antebi.
For this year’s tournament, Juice Press has designed exclusive U.S. Open Tennis-themed labels for the six USDA certified organic products that it will be offering at this year’s tournament — Advanced Berry Blend, Cookies & Cream, Doctor Green Juice, GLO, Love at First Sight and Watermelon.
The U.S. Open begins on Monday, August 29th and concludes on Sunday, September 11th, and it is phenomenal that a great organic brand, such as Juice Press, will have such visibility and prominence at a major sporting event. We definitely need more of this.