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In a Very Smart Move, Paleta Rolls out a Line of Pressed Organic Juice Cocktail Mixers

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Convinced that juice’s popularity would continue to explode and find its way into new outlets, I predicted in my Top 5 Organic Food Trends for 2014 that many bars, restaurants, nightclubs, and hotels around the country would soon be selling pressed organic juice.

Well, if Kelly Boyer, founder and executive chef of the farm-to-table meal delivery service Paleta, has anything to say about it, she’ll make sure my prediction comes wildly true.

Seeing a unique opportunity in the market, Kelly has just launched her own line of pressed organic cocktail elixirs called Paleta Pressed Potables.

Paleta Pressed Potables, which is an extension of her current line of pressed organic juices, is geared towards health-conscious consumers at bars, restaurants, and hotels.

“Gone are the days of old-school calorie laden, sugary and syrupy cocktail mixers which only serve to contribute to that sometimes challenging ‘Morning After’. You’ll pleasure your palate and quench your thirst while the elixirs leave you feeling refreshed and hydrated because they are chock full of nutrients. Each Potable label provides creative recipes for liquor pairings… all you have to do is add the alcohol!” said Kelly Boyer.

Paleta, which is based in Los Angeles, is currently selling Paleta Pressed Potables at a handful of hotels and restaurants in Southern California, but the plan now is take these juices national.

According to Kelly, “we have served Paleta Pressed Potables at countless events to get a general reaction which has been overwhelmingly positive, so we’re off and running to tackle this beverage market.  We’ve even been approached by some international distilleries to do pre-made cocktails. Being the first has been very exciting.”

The initial rollout of Paleta Pressed Potables consists of the following six flavors:

Apple Orchard ‘Tini: granny smith apples, fuji apples, honey, ginger, and lemon.

Chef Kelly Tip: Pour over ice with caramel liquor for a cider mill inspired caramel apple cocktail.

Prickly Pear Cosmo: Pears, aloe, and lemon.

Chef Kelly Tip: “Pear” with vanilla vodka and a squeeze of lime, and serve in a martini glass.

Sunshine State Sunrise: Orange, grapefruit, ginger, alkaline water, and cayenne.

Chef Kelly Tip: Make a mimosa with champagne or sparkling wine.

Coco Colada Crush: Coconut water, pineapple, and lime.

Chef Kelly Tip: Tastes best blended with spiced rum, coconut cream, and fresh pineapple, all over ice.

Holiday ‘Nog: Almonds, cashews, alkaline water, coconuts, dates, vanilla bean, cinnamon, nutmeg, turmeric cardamom, maple syrup, and sea salt.

Chef Kelly Tip: Enjoy with spiced rum or brandy.

Magic Milkshake Mudslide: Almonds, hazelnuts, alkaline water, coconuts, dates, cacao, cinnamon, and sea salt.

Chef Kelly Tip: Just dreamy with Irish cream or coffee liquor.

Two new flavors – Strawberry Rhubarb Daiquiri and Key Lime Serran-aide Margarita – will be launching this summer and as of September, all of the juices will be HPP’d (made with High Pressure Processing.)

MY TAKE

I am a huge, huge fan of Kelly Boyer and believe that introducing this line of Paleta Pressed Potables is very shrewd for three primary reasons.

1) This is a completely untapped market. While there may be a handful of pressed organic juice brands being served in bars and restaurants throughout the country, no one “owns” the market. Therefore, the opportunity is very large.

2) First-mover advantage will be enormous. Whole Foods Market may eventually carry up to 10 or so different brands of pressed organic juice in each store. A bar or restaurant, however, is not going to have the shelf space nor the desire to carry multiple brands of pressed organic juice. That is why if Paleta can make its mark quickly and build a happy customer base, Paleta will be very difficult to displace.

3) The juice recipes have been specifically designed for cocktails. I think that this is a big selling point to get bar/restaurant owners on board.

Paleta Pressed Potables is an excellent product — my favorites were the Holiday ‘Nog and Apple Orchard ‘Tini — and I have the utmost confidence that Kelly Boyer can make it happen.

For bars, restaurants, nightclubs, or hotels interested in carrying Paleta Pressed Potables, which come in one liter bottles, these juices can be shipped nationwide.

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