When it comes to cutting-edge ideas and products in the pressed organic juice world, most people immediately think about New York City or California.
Yet, now we have to count Cleveland, Ohio as a a place of serious juice innovation.
What was once a small and local juice shop has since become a fast-growing and trend-setting company. Formally unveiled at last month’s Natural Products Expo West 2014, Garden of Flavor is the first in the industry to release juices with an added probiotic strain.
As most people know, probiotics are the “good bacteria” that provide health benefits for the human body.
However, manually incorporating these cultures of bacteria into HPP (High Pressure Pasteurization) products can prove difficult. The processes of HPP work by subjecting fresh juices to high pressure in order to inactivate harmful bacteria and other potentially dangerous pathogens.
Nevertheless, Ganeden Biotech, a probiotics research facility and ingredients supplier, claims that its GanedenBC30, the specific probiotic strain that Garden of Flavor has chosen, can remain viable through HPP. Furthermore, the efficacy of GanedenBC30 is backed by 17 published studies, and it has an exceptional safety record and FDA GRAS status from the United States Food and Drug Administration.
According to Lisa Reed, founder of Garden of Flavor, “we are constantly searching the world for the best ingredients to use when preparing our juices. After learning more about GanedenBC30, it was obvious to us that offering a variety of our organic, cold-pressed juices with the probiotic GanedenBC30 would add even more benefits to the recipes that our customers already enjoy.”
The new probiotic juices are now available for purchase in stores in three different flavors: Green Harmony, Appleade, and Turmeric Tonic.