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[spoiler title="What is pressed juice?" open="0" style="1"]Pressed juice is juice made from a hydraulic press that uses thousands of pounds of pressure to extract liquid out of fruits and vegetables. The original and most well-known pressed juice machine is called a Norwalk, named after its inventor, Norman Walker.[/spoiler]

[spoiler title="Is pressed juice nutritionally superior to juice made from a centrifugal juicer (a juicer with the blade that spins around)?" open="0" style="1"]

Yes! There are two primary reasons why pressed juice is superior to juice made from a centrifugal juicer.

One, it is a superior extraction method. Independent tests show that a hydraulic press can extract 3-5x more minerals and nutrients than a centrifugal juicer. In his book Conscious Eating, Dr. Gabriel Cousens says that this is because hydraulic press juicers “break up the cellulose walls more effectively and make available more minerals and vitamins to be pressed out of the juice.”

Two, hydraulic press juicers do not oxidize nearly as fast. Centrifugal juicers use a tremendous amount of heat, which causes mineral, enzyme and vitamin degradation. Since the amount of heat used in a hydraulic juice press is very minimal, the oxidation is not nearly as severe.

As a result, it is widely accepted that pressed juice can last up to 72 hours before it loses meaningful amounts of minerals, vitamins, and enzymes. On the other hand, juice made from a centrifugal juice must be consumed immediately after it is prepared.

[spoiler title="How important is it to juice with organic fruits and vegetables?" open="0" style="1"]It is incredibly important. USDA organic regulations prohibit synthetic pesticides to be sprayed on all foods, including fruits and vegetables used in juicing, while conventional farming allows for the use of these toxic chemicals.

Despite what the chemical industry would like us to believe – that chemicals are safe – the President’s Cancer Panel says otherwise.

In its report, the Panel said that it was “particularly concerned to find that the true burden of environmentally induced cancer has been grossly underestimated. With nearly 80,000 chemicals on the market in the United States, many of which are used by millions of Americans in their daily lives and are un- or understudied and largely unregulated, exposure to potential environmental carcinogens is widespread.”

With 41% of the U.S. population expected to get cancer and 21% of the U.S. population expected to die of cancer, one recommendation made by the President’s Cancer Panel was to choose “food grown without pesticides or chemical fertilizers.”

Additionally, in its recently released report, The American Academy of Pediatrics also believes that pesticides pose a grave danger to children.

The report says that “acute poisoning risks (from pesticides) are clear, and the understanding of chronic health implications from both acute and chronic exposure are emerging. Epidemiologic evidence demonstrates associations between early life exposure to pesticides and pediatric cancers, decreased cognitive function, and behavioral problems. Related animal toxicology studies provide supportive biological plausibility for these findings.”

[spoiler title="What is the criteria that you are using to select pressed juice businesses to be in this directory?" open="0" style="1"]The three things that I look for when purchasing juice and that I am using as the baseline criteria for this directory are the following:

1) PRESSED  The juice must be pressed. This means that the juice company is either using a Norwalk or some type of commercial hydraulic press.

2) ORGANIC  A minimum of 95% of the juice’s ingredients must be organic – the criteria used by the USDA’s National Organic Program.

There are a handful of pressed juice companies that are USDA certified organic, so they automatically qualify.

For those who are not USDA certified organic, an assessment is made by what is published on the company website, on the juice bottle labels, and/or market research. Generally speaking, companies who state that they use organic “whenever possible” or “as much as they can” do not qualify.

3) GREEN JUICE  The juice company must have a minimum of green juice. In my view, this is the healthiest type of juice that a person can drink and is what I, and many others, consume on a daily basis.

[spoiler title="What if a company uses pesticide-free produce that is not certified organic?" open="0" style="1"]Everything is evaluated on a case-by-case basis, but the goal of the directory is to help promote organic. This means supporting juice companies who (1) have gone through the expensive and time-consuming process of becoming USDA certified organic; or (2) purchase certified organic produce for their juice.

[spoiler title="Is pasteurized pressed organic juice allowed in the directory?" open="0" style="1"]The juice cannot be heat or flash-pasteurized. High pressure pasteurization technology (HPP), a method which uses pressure instead of heat, is allowed.

[spoiler title="How can a company be listed in this directory?" open="0" style="1"] If your company meets the basic criteria listed in the previous question, please contact us and tell us who you are. We will respond to you as fast as we can. Thank you!