Sweetgreen, the local/organic restaurant chain in the Washington D.C area and the owner of pressed organic juice company Sweetpress, is gearing up for its annual food and music festival this weekend.
Aptly named Sweetlife, this day-long food and music event will take place on May 11th in Columbia, Maryland and will headline acts such as Phoenix, Passion Pit, Kendrick Lamar, Yeah Yeah Yeahs, Solange, Lindsey Stirling, and Gary Clark, Jr.
With music being a big part of the company’s culture, how this festival came to be is a fascinating story.
In 2010, with the opening of Sweetgreen’s second location, the three founders, all Georgetown University grads, were inspired to invite some of their favorite bands to perform in a parking lot behind sweetgreen’s Dupont store. What began as a 500-person gathering has blossomed into one of the region’s largest and most anticipated music festivals, creating, in effect, a platform from which to promote healthy living and sustainability.
Aside from all of the local and organic food and drink vendors, the festival aims to be carbon neutral by having solar panels on the main stage, offering composting to minimize trash that goes to the landfill, and handing out compostable utensils, cups, and napkins. Additionally, there is a “no bottle or cup left behind program” which will give attendees cool swag in return for handing in bottles and cups.
This looks like a very, very cool event and if I were in the area this weekend, I would definitely be going. For tickets and more information, click HERE.