With a line outside the door from the day it opened in 2012, it was evident right away that San Diego-based Beaming was going to have a bright future.
A go-to spot for cold-pressed organic juices, superfood smoothies, grab-and-go salads and cleansing programs, Beaming has never wavered from its original mission — to inspire and empower people of all ages to experience greater health, happiness and vitality through the power of plant-based foods that taste amazing — and that is the reason why the company has enjoyed such success.
Founder Lisa Odenweller has always had a keen understanding of what consumers want, yet it is her commitment to utilize the most nutritious and cutting edge ingredients that is so notable. She has also demonstrated a constant ability to innovate, an essential component of the best organic juice entrepreneurs.
Having built a loyal following and established brand in San Diego, the company recently expanded north in order to reach a larger audience in Los Angeles, with locations in Brentwood, Santa Monica and West Hollywood now open for business.
“It’s been a pretty crazy and very exciting 10 months to say the least,” said Founder Lisa Odenweller. “Our goal now is to really refine operations at our five existing locations to create a foundation from which we can further grow in both Southern California and beyond.”
In a sophisticated and competitive juice market in California, what sets Beaming apart?
For starters, Lisa Odenweller has worked with some of the country’s leading holistic raw food chefs and health experts over the years to develop her products and recipes. And it shows.
Her protein bites are one of the most delicious items I’ve had in my six years writing about the organic industry.
Furthermore, Beaming has smartly rolled out a generous offering of low glycemic juices, like the Rockstar smoothie with blue-green algae and cordycep mushrooms.
The new Santa Monica location —the biggest shop to date—has a build-your-own superfood trail mix and granola bar, a superfood porridge bar, and offers wellness and cooking classes. Odenweller sees this location following in the footsteps of the flagship store, becoming a destination where kids hang out after school and adults schedule lunch dates and meetings.
Beaming has clearly figured out a blueprint for success, and it is simply a matter of time before we see many more locations on the West Coast — something that all health-conscious consumers should be very excited about.